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HTechnology

Innovative marketing agency for hotels. More direct bookings, stronger brands, better technology.

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  • Brand Building & Redesign
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  • Hotel Tech Consulting

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© 2026 HTech — a product of BTechnology GmbH. All rights reserved.
Hotel Marketing AgencyNominated: Startup of the Year 2023 — German Hotel Association

More Direct Bookings.
Less Commission.

We help hotels strengthen their brand, boost direct bookings, and implement the right technology. Innovative, data-driven, and passionate about hospitality.

H
Direct Bookings • Hotel Branding • Tech Consulting • Website Design • PMS Strategy • Revenue GrowthDirect Bookings • Hotel Branding • Tech Consulting • Website Design • PMS Strategy • Revenue GrowthDirect Bookings • Hotel Branding • Tech Consulting • Website Design • PMS Strategy • Revenue GrowthDirect Bookings • Hotel Branding • Tech Consulting • Website Design • PMS Strategy • Revenue Growth

Trusted by leading hotel brands

me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
What We Do

Everything for Your Hotel Success

Direct Booking Marketing

SEA, SEO, Social Media, Email Marketing, and Paid Ads on Google & Meta — all focused on maximizing your direct bookings and reducing OTA dependency.

Brand Building & Redesign

From naming to visual identity to brand strategy — we create and refresh hotel brands that inspire guests.

Websites & Apps

Custom websites, booking engines, and mobile apps that convert and bring your brand to life digitally.

Hotel Tech Consulting

PMS selection, OTA strategy, tech stack audit — we advise you on all technology decisions for your hotel operations.

600+
Hotel Locations Served
+20%
More Direct Bookings
−15%
Less OTA Share
−12%
Lower Cost per Booking
What Our Clients Say

Success Stories

„The integration with our brands and structures was seamless. The campaigns delivered above-average results from the start and clearly exceeded our expectations.“
D
Daniel Court
Corporate Director of Marketing, Novum Hospitality, responsible for 150+ hotels

Ready for More Direct Bookings?

Let's take your hotel strategy to the next level together.