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HTechnology

Innovative marketing agency for hotels. More direct bookings, stronger brands, better technology.

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  • Direct Booking Marketing
  • Brand Building & Redesign
  • Websites & Apps
  • Hotel Tech Consulting

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  • OTA Cost Calculator
  • Website Check
  • Interactive Hotel Opening Checklist
  • Hotel Name Generator
  • Glossary

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Hotel Marketing AgencyStartup of the Year 2023 | Nominated by German Hotel Association

More Direct Bookings.
Less Commission.

Over 600 hotels trust us, from boutique properties to chains with 150+ locations. We reduce your OTA share and increase direct bookings: with performance marketing, brand building, and the right technology.

Performance

Direct Bookings

+0%

OTA Share

−0%

Conversion

0%

Cost per Booking

−0%

Direct Bookings • Hotel Branding • Performance Marketing • Web Design • Tech Consulting • Revenue GrowthDirect Bookings • Hotel Branding • Performance Marketing • Web Design • Tech Consulting • Revenue GrowthDirect Bookings • Hotel Branding • Performance Marketing • Web Design • Tech Consulting • Revenue GrowthDirect Bookings • Hotel Branding • Performance Marketing • Web Design • Tech Consulting • Revenue Growth

Trusted by leading hotel brands

me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt
me and all hotels
NOVUM Hospitality
Lindner Hotels & Resorts
Design Collection Hotels
Holiday Inn / The Niu
Select Hotels
JdV by Hyatt

What matters is results.

Lower OTA share, higher margins, stronger brands. See how we measurably advance hotels across the DACH region. From strategy to booking.

0+
Hotel Locations Across DACH
+0%
More Direct Bookings
−0%
Less OTA Share
−0%
Lower Acquisition Costs
What We Do

Four Levers for Your Direct Channel

Direct Booking Marketing

Google Ads, Meta Ads, SEO, email marketing, and hotel meta search. Strategically set up, continuously optimized, and focused on one goal: more guests through your website, fewer through Booking.com.

Learn More

Brand Building & Redesign

Naming, visual identity, brand strategy. We develop hotel brands that stand out from OTA uniformity and emotionally engage guests. Brands worth booking directly.

Learn More

Websites & Apps

Websites that don't just look good but turn visitors into guests. Fast loading, compelling booking journey, mobile-optimized. Your brand from first click to confirmation.

Learn More

Hotel Tech Consulting

PMS, channel manager, booking engine, revenue management system. We audit your tech stack and recommend what truly fits your property. Vendor-neutral and practical.

Learn More
What Our Clients Say

Success Stories

„The integration with our brands and structures was seamless. The campaigns delivered above-average results from the start and clearly exceeded our expectations.“
D
Daniel Court
Corporate Director of Marketing, Novum Hospitality, responsible for 150+ hotels
Tools

Free Hotel Tools

Four free tools for hoteliers: calculate OTA commissions, check your website for direct booking readiness, plan your opening digitally, and generate hotel names with AI.

OTA Cost Calculator

Calculate how much commission you pay per year to Booking, Expedia & Co. — and see your savings potential with more direct bookings.

Open Tool

Website Check

Check in minutes whether your hotel website is optimized for more direct bookings. Positioning, user guidance, booking path, and more.

Open Tool

Interactive Hotel Opening Checklist

Check in minutes which digital foundations for your hotel opening are already in place – from brand and website to PMS and booking engine to team training.

Open Tool

Hotel Name Generator

Creative hotel names in seconds: Pick style, target audience and character – 10 inspiring name ideas via AI.

Open Tool

Let's talk about your hotel.

You show us your hotel. We show you how to get more guests booking direct.