Marketing for Resorts & Holiday Parks
300 units, 40% vacancy in off-season, and last-minute bookings only through portals. We turn that around.
A holiday park with 300 units and €120 average daily revenue per unit loses over €2.6M in annual revenue at 40% off-season vacancy. At the same time, 15–20% commission flows to OTAs during peak season for bookings that would have come anyway. This isn't a seasonal problem – it's a distribution problem. Resorts and holiday parks need different logic than city hotels: capacity planning instead of room selling, experience marketing instead of rate comparison, and a booking flow that can handle chalets, apartments, and packages.
We work with resorts on two fronts simultaneously: fill the off-season and redirect peak-season bookings from OTA to direct. That means early-bird campaigns starting September, weather-trigger ads when the sun shines, family targeting during school holiday weeks, and last-minute offers that live on your website – not on Booking.com.
Whether coastal resort, alpine holiday park, or lakeside retreat: We understand the dynamics of large capacity and seasonal demand – and deliver strategies that make occupancy predictable.
Trusted by leading hotel brands
What Costs Resorts Millions
Four problems that hit large-capacity properties especially hard.
€2.6M Revenue Loss from Off-Season Vacancy
300 units × €120 × the empty days between October and April: that's not off-season – that's lost revenue. Without targeted demand generation, your units sit underoccupied for 4–5 months.
Peak Season Bookings via OTAs Waste Margin
In July and August your resort is full – but 60% of bookings come through portals. At 18% commission with 300 units and €120 ADR, that's over €1.1M in commission per peak season. For demand that already exists.
Booking Flow Overwhelmed by Complex Offers
Chalet for 4, lake-view apartment, half-board supplement, kids club add-on, early-bird discount – when guests need 8 clicks to find their offer, they abandon. Complexity isn't a feature, it's a conversion killer.
One Message for Families, Couples, and Groups
A family with three kids has different expectations than a couple on a wellness trip. Yet both land on the same page with the same headline. Without segmentation, you lose both.
What We Deliver for Resorts & Holiday Parks
Four levers for predictable occupancy and growing direct share.
Actively Generate Off-Season Demand
Themed weeks (autumn hiking, winter wonderland, Easter specials), travel influencer collaborations, Google Ads with weather triggers on sunny days, newsletter sequences for returning guests. Your off-season becomes a second season.
Redirect Peak Bookings to Direct Channel
Early-bird benefits exclusive to your website, retargeting for visitors who compared on Booking, and a loyalty approach that rewards rebooking. Every redirected booking saves 18% commission.
Booking Flow Built for Resort Complexity
We structure your website so guests go from interest to booking in 3 clicks max: smart filters, visual unit comparisons, clear pricing, and add-on upselling within the booking flow.
Segmented Campaigns per Audience
Families see kids club and holiday programs, couples see spa and candlelight dinner, groups see team building and event spaces. Same property, different message – higher conversion in every segment.
How We Work with Resorts & Holiday Parks
From seasonality analysis to year-round occupancy strategy.
Seasonality & Distribution Analysis
We map your booking curve across 12 months: Who books when, through which channel, how far in advance? This creates a heatmap with concrete gaps and levers per month and audience segment.
Annual Campaign Planning
Early-bird promotions for peak season, themed weeks for off-season, weather-trigger campaigns for spontaneous bookings, family specials during school holidays. Every week has a plan – no ad-hoc marketing.
Website & Booking Flow for Complex Offers
Chalets, apartments, all-inclusive packages, activity add-ons – your website presents the full range clearly. Filters, comparison views, and transparent pricing reduce drop-offs and boost conversion.
Year-Round Performance Management
Weekly occupancy monitoring per unit type, monthly strategy adjustments based on booking trends and weather data. Your resort is steered by data – not gut feeling.
Success Stories
„The integration with our brands and structures was seamless. The campaigns delivered above-average results from the start and clearly exceeded our expectations.“
Make Occupancy Predictable.
We analyze your seasonality, booking flow, and audience structure – and show where the biggest levers are.