Marketing for Apartment Hotels
Your apartments are just a number among thousands on Airbnb. On your own website, they could be a brand. We make the difference.
An apartment hotel with 60 units, €85 ADR, and 75% OTA share pays over €280,000 in commission per year – to Airbnb, Booking, and Expedia. At the same time, apartment hotels have a decisive advantage: extended-stay guests, corporate bookings, and relocation clients don't book impulsively on platforms. They research, compare, and choose providers they trust. That's exactly where your opportunity lies.
Apartment hotels sit in a niche between hotel and vacation rental – and this positioning needs to become visible. We develop strategies that address your three core audiences separately: short-stay tourists through Google and Meta, extended-stay guests through content and SEO, and corporate clients through LinkedIn and direct outreach. Each audience gets its own funnel.
Whether new-build city apartment hotel or established serviced apartment concept: We understand the pricing logic of weekly and monthly rates, the challenges of minimum stays, and the dynamics of a market where Airbnb Plus is your direct competitor.
Trusted by leading hotel brands
What Holds Apartment Hotels Back
Four problems that block the direct channel for serviced apartments.
€280,000 Commission to Airbnb and Booking
60 apartments × €85 ADR × 75% OTA share × 18% commission = over €280,000 per year. Airbnb takes an additional 3% service fee from the guest – who then arrives and asks if booking direct would have been cheaper. It would have been.
Airbnb Plus Is Your Direct Competitor
Airbnb positions itself with Plus listings, Collections, and the 'Luxe' segment directly in the apartment hotel market. Your units stand next to private apartments – without differentiation. If you don't have your own brand there, you become a commodity.
Pricing Logic Overwhelms the Booking Flow
Nightly rate €85, weekly €490, monthly €1,600, minimum stay 3 nights, early-bird 10% off – your booking engine needs to display all of this, and the guest needs to understand it at first glance. Most apartment hotel websites fail right here.
Three Audiences, One Marketing Approach
The weekend tourist, the project manager on a 3-month assignment, and the HR department looking for relocation housing – all three search differently, respond to different messages, and book through different channels. A single landing page can't serve all three.
What We Deliver for Apartment Hotels
Four levers that build your direct channel and differentiate your brand.
Independent Brand, Not a Platform Listing
We develop positioning that sets you apart from Airbnb listings: professional imagery, clear value propositions per audience, and a website that builds trust – not one that looks like another booking platform.
Extended-Stay SEO as Long-Term Investment
We build organic visibility for high-converting search terms: 'furnished apartment [city] rent', 'serviced apartment for business travelers', 'temporary housing [city]'. These keywords deliver qualified leads with high booking value.
Corporate Channel via LinkedIn and Direct Sales
We set up a corporate strategy: LinkedIn presence for HR and travel managers, a company page with special rates, and a CRM system that automates rebookings. Corporate guests book direct, stay longer, and are less price-sensitive.
Price Transparency as Conversion Lever
Your website shows all rates (nightly, weekly, monthly) at a glance – with a price calculator, apartment comparison, and clear minimum-stay communication. Transparency reduces abandonment and positions you as the professional Airbnb alternative.
How We Work with Apartment Hotels
From platform-dependent to standalone direct channel.
Distribution Mix & Audience Analysis
We break down your booking mix by channel, length of stay, and guest type. Where do your extended-stay guests come from? What's the corporate share? Where do you lose bookings to Airbnb? The analysis provides the foundation for a differentiated strategy.
Three Funnels for Three Audiences
Short-stay tourists: Google Ads + Meta retargeting. Extended stay: SEO content on 'furnished apartments for rent' + landing pages. Corporate: LinkedIn presence + company page with special rates. Each audience gets its own acquisition path.
Website & Pricing Architecture
Your website displays nightly, weekly, and monthly rates transparently. Apartment comparisons with floor plans, amenity lists, and real photos. A booking flow that handles minimum stays and tiered pricing without confusion.
Direct Channel Build & Monitoring
Monthly tracking of direct share per audience, A/B tests on landing pages, CRM setup for rebookings. Your direct channel grows systematically – and you see in real-time which measures work.
Success Stories
„The integration with our brands and structures was seamless. The campaigns delivered above-average results from the start and clearly exceeded our expectations.“
Break Free from Platform Dependence.
We analyze your distribution mix, identify the most profitable audiences, and build your direct channel.