Google Ads for Hotels
Guests are searching for a hotel in your region right now. If you are not visible on Google, they book elsewhere. We change that.
Trusted by leading hotel brands
Google Ads is the most direct path for hotels to reach guests with booking intent. No other channel captures demand as precisely: someone searches for "boutique hotel Hamburg book" or "wellness hotel Bavaria". If your ad appears there, these guests land on your website instead of Booking.com.
The difference to OTAs: you pay per click, not per booking. With a CPC of 1 to 3 euros and a conversion rate of 3 to 5%, your cost per booking is 30 to 80 euros. Compared to 18% OTA commission on a 500 euro stay (= 90 euros), that is almost always cheaper. And you keep the guest data.
We build Google Ads campaigns tailored to your hotel: keyword targeting by location, room category, and travel occasion. Bid management optimized for bookings, not clicks. Conversion tracking that attributes every booking to the right campaign.
What to Expect from Google Ads for Your Hotel
Keyword targeting with booking intent
We do not bid on "hotel" but on "boutique hotel Kreuzberg book". Location, room category, season, and travel occasion determine the keywords. So only guests who actually want to book arrive.
Bid management on booking value
We optimize for revenue, not clicks. Target ROAS and CPA goals steer bids automatically. On trade fair days or weekends we adjust bids to demand.
Conversion tracking to booking
GA4, Google Tag Manager, and your booking engine are cleanly connected. We see which keyword brought which booking. Without this data, every optimization is guesswork.
Fewer OTA costs
Every direct booking saves commission. A hotel with 100 rooms and 60% OTA share pays around 400,000 euros in commission per year. Just 10 percentage points less OTA share saves five figures.
Transparent results
Monthly reports show ROAS, CPA per booking, conversion rate, and revenue. You always know what your campaigns deliver and where we optimize.
Our Approach
Audit & Analysis
We review your current performance, tracking setup, and booking path. From this we derive goals, budget, and campaign architecture.
Keyword Strategy & Setup
Keyword research focused on booking intent, campaign structure, and ad copy. We set up conversion tracking and connect all systems.
Launch & Optimization
Campaigns go live. In the first weeks we optimize intensely based on real-time data. bids, ads, and audiences are continuously refined.
Reporting & Scaling
Monthly reports with clear KPIs. When performance is strong, we scale budget and reach. always focused on profitable direct bookings.
Frequently Asked Questions about Google Ads for Hotels
Is Google Ads worth it for small hotels?
Yes. what matters is not size but the relationship between booking value, CPC, and conversion rate. Even boutique hotels with 20 rooms can book profitably via Google Ads. We dimension budget and goals to fit your property.
How do you differ from Booking.com or Meta Ads?
Google Ads targets users with active search intent. they already have in mind where and when they want to book. Booking.com shows your offers in a catalog; Meta Ads works more with awareness. We combine channels according to goal and stage of the customer journey.
Which KPIs matter most for hotel Google Ads?
ROAS (Return on Ad Spend), CPA per booking, conversion rate, and direct booking share. We define the relevant metrics with you and report monthly with full transparency. so you see exactly what your campaigns deliver.
Success Stories
„The integration with our brands and structures was seamless. The campaigns delivered above-average results from the start and clearly exceeded our expectations.“